Get Lowered Cycles stands as a testament to motorcycle culture's spirit of customization and personal expression. Founded in 2008 by motorcycle enthusiast Mike, this family-operated business has evolved from a college startup into a comprehensive motorcycle customization destination, serving over 500,000 riders across the United States.
What sets Get Lowered Cycles apart is their unique blend of e-commerce convenience and hands-on expertise, offering everything from parts and accessories to professional installation, custom fabrication, and performance tuning. With their "no minimum" free shipping policy and extensive inventory spanning from vintage Harley parts to modern Indian motorcycle components, they've created a one-stop solution for riders looking to transform their motorcycles from stock to extraordinary.
Their commitment to both online accessibility and in-person craftsmanship has established them as more than just a parts retailer – they're a trusted partner in the motorcycle customization journey.
Email Template Designs
Email Deliverability
Get Lowered Cycles, a premier motorcycle parts and accessories retailer, hit a major roadblock with their email marketing, scoring a mere 40/100 in Klaviyo deliverability.
For a brand that thrives on keeping riders updated with new gear drops and technical specs, having 60% of their emails crash into spam folders was crippling their connection with the riding community. This was especially critical during peak riding seasons when enthusiasts needed timely updates about performance parts and limited-edition releases.
We rebuilt their email infrastructure with proper authentication protocols, crafted motorcycle-enthusiast-focused segmentation based on bike models and riding styles, and implemented a strategic IP warming schedule. The team optimized email templates to maintain their gearhead appeal while meeting deliverability standards, ensuring their technical content and product launches would cut through the noise.
In just 3 months, Get Lowered Cycles' deliverability score roared from 40 to 84, more than doubling their inbox placement rate. This transformation was achieved during the peak riding season, proving that aggressive deliverability repair can be executed without missing a beat in their crucial sales calendar.
The supercharged deliverability transformed Get Lowered Cycles' email channel into a high-performance revenue engine, with email-attributed sales surging by 87%. Their product launches, tech guides, and riding season promotions now consistently reach primary inboxes, leading to a 78% increase in repeat purchases from their rider community.
This enhanced communication channel has strengthened their position as a trusted gear authority, enabling them to effectively share their passion and expertise with fellow riders while driving substantial business growth.
Engagement
Rev Up Your Engines! We supercharged Get Lowered Cycles' email marketing into a high-performance machine that had motorcycle enthusiasts gripping their handlebars with every send! By engineering perfectly personalized campaigns and designing mobile-optimized emails as sleek as a custom build, we accelerated engagement to full throttle.
The Performance Metrics Roared: open rates revved up from 35% to 51%, click rates shifted into high gear from 0.48% to 2.22%, and here's the real power surge – conversions raced up from 0.01% to 0.118%, while revenue per recipient bolted from $0.15 to $0.66! Like a finely tuned engine, we combined precision timing with head-turning subject lines and premium content that kept riders coming back to fuel their passion for the perfect ride!
List Growth
How Wertec Added 5,408 Motorcycle Enthusiasts to Get Lowered Cycles' List in 8 Months
Through the targeted implementation of custom motorcycle-focused list growth strategies, Wertec helped Get Lowered Cycles to expand their subscriber base by 5,408 new members in 8 months. Our approach combined technical expertise with rider enthusiasm to attract and convert quality subscribers.
- Created interactive build planning tool
- Personalized parts recommendations
- Custom package suggestions
- Mobile-optimized experience
Results:
The bike builder quiz became our highest-converting tool, attracting riders seeking personalized build guidance and expert recommendations.
- Build-focused welcome offers
- First-order incentives
- Mobile-first design
- A/B tested messaging
Results:
Our optimized welcome popup consistently captured new visitors, converting browsing riders into engaged subscribers through targeted offers.
- Parts package deals
- Build consultation offers
- Installation service promos
- Stock alerts for rare parts
Results:
Exit-intent popups successfully recovered potential customers, especially those researching specific builds or parts.
- Build showcase features
- Custom project highlights
- Technical tips access
- Community engagement
Results:
Social media integration provided steady subscriber growth, particularly during major build season and events.
- Added 5,408 new subscribers in 8 months
- Strong engagement from motorcycle enthusiasts
- High conversion to parts purchases
- Consistent daily list growth
- Active community participation
Revenue Growth
We didn't just transform the brand’s email marketing—we unleashed a high-performance strategy that accelerated to an 87% revenue boost in the first quarter. By matching riders with their perfect parts through smart segmentation—whether they're Harley enthusiasts, custom builders, or weekend warriors—we transformed parts shoppers into loyal gearheads.
Our precision-targeted mix of new inventory alerts, technical guides, and exclusive rider deals didn't just move parts off shelves—it built a community of devoted motorcyclists who know where to turn when they're ready to upgrade their ride. Through bike-specific recommendations, maintenance reminders, and insider tech tips, we helped Get Lowered Cycles to become more than a parts supplier—they're now every rider's trusted garage buddy.
Advanced Segmentation
The Get Lowered Success Story
Every rider's journey is unique. That's what drove our 31-month partnership with Get Lowered Cycles, transforming a parts retailer into a personalized riding experience curator.
- Parts-to-projects conversion skyrocketed
- Service center bookings increased
- Customer lifetime value accelerated
- Cross-category purchases doubled
- Technical support satisfaction soared
- Mapped 500,000+ rider journeys
- Created dynamic rider personas
- Built model-specific segments
- Developed expertise-based pathways
- Integrated online-to-service experiences
Get Lowered doesn't just sell parts – they understand bike's journey, became the rider's anthem. From vintage Harley restorers to modern performance seekers, every customer found their perfect upgrade path.
We transformed:
- Part searches into project guidance
- Technical specs into custom solutions
- One-time buyers into lifetime builders
- Service appointments into relationships
- Questions into expertise sharing
- DIY mechanics got detailed tech guides
- Project builders received custom timelines
- Performance seekers accessed dyno data
- Style customizers explored visual galleries
- New riders received guided recommendations
Each segment tells a unique story in the motorcycle customization journey. Because at Get Lowered, it's not about parts – it's about partnering in every rider's vision.
Ready To Accelerate Your Brand's Growth? Let's craft your customer journey success story.
Customer Journey
Wertec partnered with Get Lowered Cycles to transform motorcycle customization into a personalized rider's journey. By implementing an advanced customer journey lifecycle strategy, we analyzed riders' interactions with performance upgrades, style modifications, and technical specifications to create tailored experiences. For pre-purchase, we crafted personalized discovery paths based on riders' exploration patterns – whether they were diving into engine mods, searching for chrome upgrades, or planning complete builds. This intelligence shaped customized part recommendations, technical guidance, and installation insights unique to each rider's build goals and mechanical expertise.
The post-purchase journey kicked into high gear with personalized content delivery based on project phases. Performance enthusiasts received dyno tuning guides, optimization data, and power-gain metrics. Style customizers enjoyed fabrication updates, finish care guides, and design inspiration, while maintenance-focused riders accessed technical documentation and service schedules. This rider-focused approach delivered powerful results: project completion rates revved up by 89%, technical confidence accelerated by 82%, and cross-category customization soared by 91%. Customer satisfaction hit 96% while support tickets dropped by 81%, proving that build-focused personalization doesn't just customize – it creates lasting bonds between riders and their ultimate vision for their machines.
Converting Copywriting
By diving into their riders' bike dreams and garage ambitions, we crafted email sequences that thundered with authenticity - from custom-build inspiration to vintage restoration secrets. We wove together jaw-dropping bike transformations with expert wrench tips and irresistible offers that turned curious builders into passionate brand evangelists, while our "Garage & Gears Insider" series kept their community amped with personalized build guides and custom trend forecasts that made every parts delivery feel like Christmas morning in the garage.