iEDM stands at the forefront of festival fashion, bringing vibrant self-expression to the electronic dance music community since 2014. Based in California, they've carved out a unique niche by creating hand-crafted, environmentally conscious festival wear that combines bold psychedelic designs with practical functionality.
What sets iEDM apart is their comprehensive understanding of festival culture, reflected in their extensive product range - from light-up accessories and distinctive rave wear to festival essentials and home decor. Their commitment to creating eye-catching, quality apparel has made them a go-to destination for festival-goers seeking to make a statement, whether they're attending a rave, music festival, or simply expressing their connection to EDM culture through their everyday style.
Email Template Designs
Email Deliverability
iEDM, a vibrant EDM culture and festival fashion brand, was facing a critical email marketing crisis with a deliverability score of just 44/100 in Klaviyo. Their dynamic promotional emails and festival season announcements were largely going undelivered, with most communications landing in spam folders or getting blocked entirely. For a brand that thrives on time-sensitive drops and festival-focused collections, this was severely impacting their ability to connect with their high-energy community when it mattered most
We implemented a festival-season-aware sending strategy, prioritizing engaged ravers and recent shoppers while rebuilding domain reputation. The team revamped email templates to maintain iEDM's bold visual identity while meeting deliverability best practices and established advanced segmentation based on music preferences and festival attendance patterns.
In just 3 months, iEDM's deliverability score skyrocketed from 44 to 85, nearly doubling their inbox placement rates. This rapid transformation was achieved during peak festival season, proving that aggressive deliverability repair can be executed without compromising critical sales periods or brand energy.
The improved deliverability revolutionized iEDM's ability to hype up festival collections and drop announcements effectively. Email-attributed revenue jumped by 120% compared to the previous quarter, with festival collection launches now consistently hitting primary inboxes. The enhanced communication channel strengthened their community engagement, leading to a 72% increase in repeat purchases from festival-goers and a significant boost in user-generated content sharing. iEDM can now confidently scale their email marketing, knowing their high-energy messages will reach their rave family when it counts.
Advance Segmentation
How Wertec Transformed iEDM Through Festival-Focused Personalization
Every Raver Deserves Their Perfect Festival Story.
That was our mission when partnering with iEDM, the vibrant festival fashion pioneer. But with thousands of festival-goers, each with unique style preferences and event needs, how do you make every interaction electrifying?
Enter Wertec's Festival Segmentation Symphony.
We didn't just segment customers – we orchestrated a masterpiece of personalization. By diving deep into festival preferences, style choices, and event patterns, we crafted 30 unique segments, each telling its own vibrant story.
From broad strokes to fine details:
We transformed iEDM's approach into a precisely tuned machine of personalization. Each segment receives tailored communications that speak directly to their festival style, event schedule, and vibe preferences.
- Outfit completion rates soared 87%
- Festival-ready purchases increased 93%
- Style set sales grew 84%
- Accessory attachment rates climbed 76%
- Customer satisfaction reached 95%
We created a multi-dimensional segmentation framework that considered:
- Festival attendance patterns
- Style preferences
- Weather considerations
- Light-up gear needs
- Collection completion status
- Event calendars
- Accessory preferences
- Purchase timing patterns
We built dynamic pathways that allow ravers to flow naturally between segments as their needs evolve. A first-time buyer might start in our Festival Explorer segment, move to Style Curator as they develop their look, and eventually join our Festival Fashion Icon segment.
Our approach wasn't just about categorizing festival-goers – it was about understanding the story behind each segment. We created:
- Personalized outfit recommendations
- Festival countdown alerts
- Weather-based style guides
- Look completion suggestions
- Event preparation timelines
iEDM knows exactly what I need for my next festival, became the common sentiment. From hardcore ravers to casual festival-goers, every customer found their perfect vibe.
The real victory is in the transformed festival preparation experience. Every interaction is now tailored to each customer's unique festival journey. Whether they're a psychedelic art enthusiast or functional fashion seeker, they receive guidance that truly resonates with their style.
Our partnership continues to evolve. We're constantly refining segments, analyzing patterns, and discovering new ways to enhance the festival fashion experience. Because at Wertec, we believe great festival moments aren't just about the right outfit – it's about the perfect style journey.
Want to amplify similar results for your brand? Let's talk about turning your customer data into festival magic.
Advance Automation
Engagement
Drop The Beat! We turned iEDM's email marketing into an electrifying performance that had ravers and festival-goers vibing with every send! By mixing dynamic personalization with eye-catching designs that pulse through mobile screens like a killer light show, we amplified engagement to festival-sized proportions.
The Crowd Went Wild: open rates surged from 21% to 51%, click rates dropped the bass from 8% to a more targeted 1.51% (quality over quantity!), and here's the headlining drop – conversions jumped 7x from 0.01% to 0.07%, while revenue per recipient pumped up from $0.05 to $0.25! Just like a perfectly timed build-up in your favorite EDM track, we orchestrated campaigns with expert precision, crafting high-energy subject lines and bass-dropping content that kept the iEDM fam coming back for more!
Converting Copywriting
We amped up iEDM's email strategy into an electrifying fest of bass-dropping content that had iEDM’s rave-loving audience hitting open faster than a beat drop. By diving deep into the festival-goers' vibe and style preferences, we orchestrated email sequences that pulsed with energy - from EDM fashion trends to festival survival guides.
We mixed exclusive backstage peeks with festival fashion inspiration and limited-time offers that transformed casual dancers into die-hard iEDM ambassadors, while our Festival Frequency series kept their community plugged in with trending styles and festival prep guides that made every purchase feel like scoring a VIP pass to the ultimate rave experience.
List Growth
How Wertec Added 23,970 Festival Fashion Enthusiasts to iEDM's List in 5 Months
Through strategic implementation of festival-focused list growth initiatives, Wertec helped iEDM expand their subscriber base by 23,970 new members in just 5 months. Our approach tapped into the vibrant EDM culture while delivering consistent value.
- Created Festival Vibe Matcher quiz
- Personalized outfit recommendations
- Festival-specific style guides
- Light show gear matching
Results:
The festival-style quiz became our highest-converting tool, attracting EDM enthusiasts seeking personalized festival fashion guidance.
- Festival-focused welcome offers
- First-order incentives
- Mobile-optimized design
- A/B tested messaging
Results:
Our optimized welcome popup consistently captured new visitors, converting festival fashion browsers into engaged subscribers through targeted offers.
- Limited edition collection alerts
- Festival season specials
- LED gear deals
- VIP early access offers
Results:
Exit-intent popups successfully recovered potential customers, especially during major festival announcements and new collection launches.
- Festival look showcases
- Light show features
- Community highlights
- Event-based content
Results:
Social media integration provided explosive subscriber growth, particularly during festival season and major EDM events.
- Added 23,970 new subscribers in 5 months
- Strong engagement from festival community
- High conversion to first purchase
- Consistent daily list growth
- Active community participation
Customer Journey
Wertec partnered with iEDM to transform festival fashion shopping into an immersive, personalized style journey. By implementing an advanced customer journey lifecycle strategy, we analyzed customer interactions with specific festival wear categories, LED accessories, and style preferences to create tailored experiences.
For pre-purchase, we crafted personalized discovery paths based on customers' exploration patterns – whether they browsed light-up wear, psychedelic designs, or essential festival gear. This intelligence shaped customized style recommendations, outfit-building guides, and festival preparation advice unique to each customer's event plans and aesthetic preferences.
The post-purchase journey evolved into an interactive style experience, with personalized content delivery based on purchased collections. Customers who selected LED wear received specialized integration guides, battery life tips, and style combination tutorials. Festival fashion enthusiasts enjoyed weather-specific outfit planning, event preparation checklists, and style inspiration, while essential gear buyers received practical guides and comfort optimization tips.
This style-conscious approach delivered extraordinary results: outfit planning engagement increased by 88%, festival preparation confidence grew by 83%, and cross-category exploration rose by 91%. Customer satisfaction soared by 94% while marketing costs decreased by 83%, proving that festival-focused personalization doesn't just style – it creates lasting connections between ravers and their self-expression journey.
Revenue Growth
When iEDM teamed up with Wertec, we didn't just amp up their email game—we created an electrifying connection with festival fashionistas and rave culture enthusiasts that drove a stellar 120% revenue surge in the first quarter. By orchestrating perfectly timed drops of exclusive collections, festival season alerts, and style inspiration, we transformed casual browsers into devoted members of the iEDM fam.
Our high-energy mix of personalized notifications for trending pieces, VIP early access, and festival countdown campaigns didn't just boost sales—it built a thriving community of fashion-forward ravers who know exactly where to find their next show-stopping look.