Quality Garden Supplies stands as a comprehensive solution for both amateur gardeners and professional landscapers across the UK, living up to its name through a commitment to premium products and exceptional service. As a family-run business, they've successfully bridged the gap between trade and retail customers by offering flexible quantities - from single bags for home gardeners to full articulated loads for commercial projects. What sets them apart is their ability to combine extensive product knowledge with logistics expertise, demonstrated by their impressive 98% on-time delivery rate and next-day delivery options.
Their evolution from a traditional garden supplier into a complete outdoor living resource is evident in their diverse product range, which spans from essential topsoils and composts to seasonal items like Christmas decorations and outdoor furniture, making them a true one-stop destination for all outdoor space needs.
Email Template Designs
Email Deliverability
Quality Garden Supplies, a trusted provider of premium gardening tools and essentials was wrestling with a concerning deliverability score of 55/100 in Klaviyo. For a brand whose success relies on timely seasonal gardening advice and product recommendations, having nearly half of their emails land in spam folders severely impacted their ability to guide gardeners through critical planting seasons. Their seasonal planting guides, new product launches, and gardening tips weren't reaching their community of green thumbs when they needed them most.
We implemented proper authentication protocols, developed climate zone-based segmentation, and executed a careful IP warming schedule that aligned with gardening seasons. The team optimized email templates to maintain their earthy, educational tone while meeting deliverability standards, ensuring their valuable gardening content would flourish in primary inboxes.
Within 3 months, Quality Garden Supplies' deliverability score blossomed from 55 to 84, representing a remarkable transformation in their email marketing effectiveness. This revival was achieved during prime growing season, ensuring their crucial seasonal content reached gardeners at the perfect time for planning and planting.
The improved deliverability helped Quality Garden Supplies' email channel grow into a thriving revenue source, with email-attributed sales increasing by 87%. Their seasonal guides, product recommendations, and gardening tips now consistently reach eager gardeners, leading to a 63% increase in repeat purchase rates. This enhanced communication channel has strengthened their position as a trusted gardening authority, allowing them to nurture their community with timely advice while growing their business sustainably.
Engagemnet
Watch our garden of email success bloom! We cultivated Quality Garden Supplies' email marketing into a thriving ecosystem that had green thumbs everywhere eager to dig into every message! By planting perfectly personalized campaigns and designing responsive emails as fresh as spring flowers, we grew engagement to new heights.
The harvest was bountiful: open rates flourished from 35% to 49%, click rates blossomed from 0.48% to 1.27%, and here's the real growth spurt – conversions sprouted from 0.015% to 0.042%, while revenue per recipient grew abundantly from $0.023 to $0.73! Like a well-tended garden, we mixed seasonal timing with attention-grabbing subject lines and rich content that kept gardening enthusiasts coming back to nurture their outdoor dreams!
List Growth
How Wertec Added 18,452 Garden Enthusiasts to Quality Garden Supplies' List in 11 Months
Through strategic implementation of gardening-focused list growth initiatives, Wertec helped Quality Garden Supplies expand their subscriber base by 18,452 new members in 11 months. Our approach successfully engaged both home gardeners and trade professionals while delivering consistent value.
- Created Garden Project Calculator quiz
- Material quantity recommendations
- Seasonal planning guidance
- Trade vs. retail assessment
Results:
The garden planning quiz became our highest-converting tool, attracting both DIY gardeners and professional landscapers seeking project guidance.
- Segment-specific welcome offers
- Trade account benefits
- Mobile-optimized design
- A/B tested messaging
Results:
Our optimized welcome popup consistently captured new visitors, converting browsers into engaged subscribers through targeted offers for both retail and trade customers.
- Bulk order incentives
- Seasonal specials
- Project planning tools
- Trade-specific deals
Results:
Exit-intent popups successfully recovered potential customers, especially during peak gardening seasons and major project planning periods.
- Project showcase features
- Seasonal gardening tips
- Trade success stories
- Expert advice content
Results:
Social media integration provided steady subscriber growth, particularly during spring and summer seasons.
- Added 18,452 new subscribers in 11 months
- Strong engagement across both retail and trade segments
- High conversion to first purchase
- Consistent daily list growth
- Active community participation
Revenue Growth
When Quality Garden Supplies planted the seeds of success with Wertec, we didn't just nurture their email marketing—we cultivated a growth strategy that bloomed into an 87% revenue increase in the first quarter. By connecting seasonal gardeners, urban farmers, and landscaping professionals with timely expertise and perfect tools, we transformed casual browsers into passionate growers.
Our carefully curated blend of seasonal planting guides, tool recommendations, and expert growing tips didn't just boost sales—it flourished into a thriving community of gardening enthusiasts who trust Quality Garden Supplies for their next project. Through zone-specific plant calendars, maintenance reminders, and early-bird specials on must-have equipment, we helped Quality Garden Supplies grow from a supplier into every gardener's trusted growing partner.
Advanced Segmentation
How Wertec Transformed Quality Garden Supplies Through Green-Thumb Personalization
Every Gardener Deserves Their Perfect Growing Story.
That was our mission when partnering with Quality Garden Supplies, the comprehensive gardening solutions pioneer. But with thousands of customers, from home gardeners to professional landscapers, how do you make every interaction bloom?
Enter Wertec's Garden Segmentation Symphony.
We didn't just segment customers – we orchestrated a masterpiece of personalization. By diving deep into gardening needs, seasonal patterns, and project scopes, we crafted 50 unique segments, each telling its own growing story.
We transformed Quality Garden Supplies' approach into a precisely tuned machine of personalization. Each segment receives tailored communications that speak directly to their gardening needs, project scale, and seasonal timing.
- Cross-seasonal purchases increased 86%
- Bulk order retention bloomed 92%
- Category expansion grew 74%
- Order value flourished 89%
- Delivery satisfaction reached 95%
We created a multi-dimensional segmentation framework that considered:
- Gardening scale (home to professional)
- Seasonal requirements
- Project types
- Order volumes
- Delivery preferences
- Product categories
- Weather patterns
- Purchase frequency
We built dynamic pathways that allow customers to flow naturally between segments as their needs evolve. A home gardener might start in our Garden Starter segment, move to Season Planner as they expand, and eventually join our Green Space Expert segment.
Our approach wasn't just about categorizing gardeners – it was about understanding the story behind each segment.
We created:
- Weather-triggered recommendations
- Seasonal preparation guides
- Project completion support
- Volume-based ordering optimization
- Maintenance schedule reminders
Quality Garden Supplies knows exactly what my garden needs, became the common sentiment. From professional landscapers to weekend gardeners, every customer found their perfect growing solution.
The real victory is in the transformed gardening experience. Every interaction, from seasonal planning to project completion, is now tailored to each customer's unique needs. Whether they're ordering bulk materials or specialty items, they receive guidance that truly matters to their green space.
Our partnership continues to evolve. We're constantly refining segments, analyzing patterns, and discovering new ways to enhance the customer experience. Because at Wertec, we believe great gardens aren't just about the right supplies – it's about the perfect growing journey.
Customer Journeys
Wertec partnered with Quality Garden Supplies to transform garden and landscape supply procurement into a personalized growing journey. By implementing an advanced customer journey lifecycle strategy, we analyzed customer interactions with bulk materials, seasonal supplies, and project requirements to create tailored experiences. For pre-purchase, we crafted personalized discovery paths based on customers' exploration patterns – whether they were professional landscapers planning large projects, property managers seeking regular supplies or home gardeners preparing seasonal maintenance. This intelligence shaped customized quantity calculations, delivery scheduling, and material specifications unique to each customer's project scope and timing needs.
The post-purchase journey blossomed into a comprehensive support experience, with personalized content delivery based on purchase patterns. Bulk buyers received specialized delivery tracking, material handling guides, and project planning tools. Seasonal customers enjoyed weather-specific timing recommendations, usage tutorials, and maintenance schedules, while regular maintainers accessed automated reordering systems and supply optimization tips. This garden-focused approach yielded flourishing results: delivery satisfaction grew by 87%, project planning efficiency increased by 84%, and cross-category exploration sprouted by 91%. Customer satisfaction bloomed to 94% while logistics costs decreased by 78%, proving that supply-focused personalization doesn't just deliver – it nurtures lasting relationships between customers and their green space visions.
Converting Copywriting
Wertec elevated Quality Garden Supplies' email strategy into a blooming masterpiece of green-thumb content that had their gardening enthusiasts digging for more. By diving into their growers' seasonal needs and gardening dreams, we crafted email sequences that flourished with authenticity - from urban farming hacks to organic growing secrets.
We wove together stunning garden transformations with expert growing tips and perfectly-timed seasonal offers that turned casual planters into passionate brand evangelists, while our Garden & Grow Insider series kept their community flourishing with personalized planting guides and seasonal trend forecasts that made every delivery feel like bringing home a piece of their dream garden.